About Essentially Juices Manufacturing LLC: A homegrown UAE beverage success story

Founded in 2012, Essentially Juices Manufacturing LLC is a Dubai-based beverage manufacturing company producing premium juices derived from fresh and healthy ingredients for some of the region’s most recognized hospitality, retail, and aviation brands.

What started as a small, two-man operation has grown into a full-scale manufacturer supplying hotels, restaurants, supermarkets, petrol stations, and more recently, Emirates Airlines.

Beyond its own brand, Essentially also operates as a contract manufacturer, supporting other beverage companies with end-to-end production.

Challenge: Balancing growth and cash flow constraints

Like many SMEs in the UAE, Essentially operates in an environment defined by extended payment terms, often going up to 120 days, making cash flow tight and challenging to grow the business.

For a growing business, this creates recurring timing gaps between operational costs (raw materials, manufacturing, and salaries) and revenue, which can disrupt smooth business operations.

To bridge these liquidity gaps, Essentially sought a partner that was fast, simple, and hassle-free. Comfi delivered on all fronts, setting itself apart from traditional banks and alternative lenders.

Solution: Fast and digital access to cash flow with Comfi invoice discounting

Essentially partnered with Comfi to improve working capital through invoice discounting, without disrupting customer relationships or operational focus.

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“What set Comfi apart was how easy it was to get started. The platform was simple, transparent, and fast: We received an initial limit within hours and funds within a day, offering crucial liquidity when it was needed most.”

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Muhammad Bilal Saeed

Head of Finance, Essentially Juices Manufacturing LLC

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Comfi’s solution provided fast and easy access to cash flow, requiring minimal documentation and back and forth with Essentially. As the relationship progressed, Essentially repeatedly accessed Comfi’s service, repaid early to unlock limits faster, and integrated Comfi seamlessly into its monthly cash flow planning.

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“Comfi made it easy for us to improve our working capital at a critical time — seamless, transparent, and exactly as promised.”

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Raja Abuljebain

CEO, Essentially Juices Manufacturing LLC

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Impact: 30% working capital unlocked, 100% M-o-M revenue growth, and business continuity

Comfi played a pivotal role during Essentially’s critical growth phase, including providing the capital needed to deliver a major contract with Emirates Airlines.

The impact extended well beyond short-term survival:

• 100% month on month revenue growth
• Enabled continuous 24/7 manufacturing and supported the transition toward automation and new machinery investments
• Eliminated operational bottlenecks caused by lengthy traditional processes

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“Comfi genuinely saved the business during our challenging months. When we were under pressure, they stepped in, and we’ll never forget that support.”

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Muhammad Bilal Saeed

Head of Finance, Essentially Juices Manufacturing LLC

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Essentially has since referred Comfi to other SMEs in UAE, citing ease of use, trust-based underwriting, and SME-first flexibility as key differentiators. Building on a strong growth trajectory, the company is now focused on expanding across the wider GCC as a wellness brand, delivering high-quality juices made from fresh, organically sourced ingredients.