From turned down shipments to 15% increase in revenue, how Comfi helped ASAS Jadeed say yes to growth
15%
Growth in monthly revenue
10%
Growth in available working capital
|
From turned down shipments to 15% increase in revenue, how Comfi helped ASAS Jadeed say yes to growth
15%
Growth in monthly revenue
10%
Growth in available working capital
15%
Growth in monthly revenue
10%
Growth in available working capital
Before Comfi
- Working capital tied up in receivables while the next shipment still needed funding
- Transporters, shipping lines, airlines and customs required paying almost immediately, but customers paid on usual credit terms
- Capital locked into the customer's credit cycle instead of sitting ready for the next job
- A ceiling on growth arising due to tight cash flow, not customer demand
After Comfi
- Cash from invoices arriving in the bank months before the customer even pays
- Transporters, shipping lines, airlines and customs get paid on time without having to wait on customer payments.
- New shipments funded straight out of capital that used to sit in unpaid invoices.
- No more ceiling on growth: 15% more monthly revenue, 10% more working capital available.
About ASAS Jadeed: Logistics and freight forwarding leaders keeping UAE supply chains moving
ASAS Group is a UAE based logistics group providing transportation, freight forwarding and related logistics services, supporting businesses across a wide range of industries.
The group's roots go back to 1985, when they started with a single truck, and has since grown into a fleet of over 100 vehicles across transport, freight and heavy vehicle maintenance. The group entered the land freight brokerage and commercial vehicle services space in 2022 under the name of ASAS Jadeed Freight Broker.
Running transport, freight and maintenance as one group means ASAS keeps its own fleet moving across the UAE, GCC and Levant, and because every shipment has to be funded before the invoice gets paid, cash flow has always decided how much business ASAS could actually take on.
Challenge: Growth capped by cash stuck in receivables
As ASAS Jadeed’s business volumes grew, keeping working capital flexible became critical. Like much of the logistics industry, ASAS sat on the wrong side of a timing gap: transporters, shipping lines, airlines, customs and other service providers needed paying almost immediately, while customers worked on longer credit periods. That gap meant a real share of working capital stayed tied up in receivables rather than available for use.
The effect showed up directly in day to day operations. As shipment volumes rose, so did the immediate costs needed to execute them, and ASAS's priority became making sure working capital never became the ceiling on how much business it could take on. The goal was never simply to access financing, it was to put the value already sitting in its receivables to work faster.
Solution: Working capital always available before the next shipment
For ASAS Jadeed, Comfi's Invoice Discounting offered something closer to how the business actually works. Unlike traditional borrowing, it emerged as a solution to turn work already completed into usable capital: eligible invoices from approved customers get discounted, and the resulting funds are redeployed quickly into the next shipment.
ASAS Jadeed found the platform itself easy to use day to day, and continues to rely on Invoice Discounting as shipment volumes grow. According to Chandrika Bhanushali, the founder of ASAS Jadeed, capital comes through fast enough to keep pace with each new job, a clear differentiator for the business.
<quote>
“Comfi lets us turn receivables into working capital sooner, so we can keep moving and take on more shipments without the cash flow worries.”
https://cdn.prod.website-files.com/68e5ae1f4cc044a7c41c7cb9/6ae08cb559eda1b105699e6c_Chandrika%20Bhanushali.png
Chandrika Bhanushali
MD & Founder, ASAS Jadeed Freight Broker
</quote>
Impact: Growth no longer limited by tight working capital
The main benefit for ASAS has been flexibility in managing working capital. By converting receivables into available capital earlier, the business has been able to redeploy funds into new shipments rather than waiting for customers to pay out their full credit period. That shift has supported a 15% increase in monthly sales and a 10% increase in working capital available.
ASAS Jadeed continues to use Comfi's Invoice Discounting as volumes grow, and the platform has become part of how it manages cash flow day to day. As they take on more shipments across transport, freight and heavy vehicle maintenance, Comfi remains a working capital partner built for exactly that kind of timing gap.
Industry
Shipping & Logistics
Company size
70+ employees
Founder/CEO
Chandrika Bhanushali
Website
https://asast.ae/
Year founded in
2022
Comfi products used
Invoice Discounting
About ASAS Jadeed: Logistics and freight forwarding leaders keeping UAE supply chains moving
ASAS Group is a UAE based logistics group providing transportation, freight forwarding and related logistics services, supporting businesses across a wide range of industries.
The group's roots go back to 1985, when they started with a single truck, and has since grown into a fleet of over 100 vehicles across transport, freight and heavy vehicle maintenance. The group entered the land freight brokerage and commercial vehicle services space in 2022 under the name of ASAS Jadeed Freight Broker.
Running transport, freight and maintenance as one group means ASAS keeps its own fleet moving across the UAE, GCC and Levant, and because every shipment has to be funded before the invoice gets paid, cash flow has always decided how much business ASAS could actually take on.
Challenge: Growth capped by cash stuck in receivables
As ASAS Jadeed’s business volumes grew, keeping working capital flexible became critical. Like much of the logistics industry, ASAS sat on the wrong side of a timing gap: transporters, shipping lines, airlines, customs and other service providers needed paying almost immediately, while customers worked on longer credit periods. That gap meant a real share of working capital stayed tied up in receivables rather than available for use.
The effect showed up directly in day to day operations. As shipment volumes rose, so did the immediate costs needed to execute them, and ASAS's priority became making sure working capital never became the ceiling on how much business it could take on. The goal was never simply to access financing, it was to put the value already sitting in its receivables to work faster.
Solution: Working capital always available before the next shipment
For ASAS Jadeed, Comfi's Invoice Discounting offered something closer to how the business actually works. Unlike traditional borrowing, it emerged as a solution to turn work already completed into usable capital: eligible invoices from approved customers get discounted, and the resulting funds are redeployed quickly into the next shipment.
ASAS Jadeed found the platform itself easy to use day to day, and continues to rely on Invoice Discounting as shipment volumes grow. According to Chandrika Bhanushali, the founder of ASAS Jadeed, capital comes through fast enough to keep pace with each new job, a clear differentiator for the business.
<quote>
“Comfi lets us turn receivables into working capital sooner, so we can keep moving and take on more shipments without the cash flow worries.”
https://cdn.prod.website-files.com/68e5ae1f4cc044a7c41c7cb9/6ae08cb559eda1b105699e6c_Chandrika%20Bhanushali.png
Chandrika Bhanushali
MD & Founder, ASAS Jadeed Freight Broker
</quote>
Impact: Growth no longer limited by tight working capital
The main benefit for ASAS has been flexibility in managing working capital. By converting receivables into available capital earlier, the business has been able to redeploy funds into new shipments rather than waiting for customers to pay out their full credit period. That shift has supported a 15% increase in monthly sales and a 10% increase in working capital available.
ASAS Jadeed continues to use Comfi's Invoice Discounting as volumes grow, and the platform has become part of how it manages cash flow day to day. As they take on more shipments across transport, freight and heavy vehicle maintenance, Comfi remains a working capital partner built for exactly that kind of timing gap.
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