From cash locked in projects to confident growth, how Cleresdyne keeps building with Comfi

About Cleresdyne: Commercial kitchen design and build, engineered for hospitality

Cleresdyne designs and builds commercial kitchens for restaurants, hotels and hospitality establishments across the UAE, with a focus on the casual dining and quick service segments.

Founded in 2015, the business approaches every project as an engineering challenge rather than a commodity sale, starting from a blank space and designing the system around the client's specific output needs.

With a portfolio that includes names like Nando’s, Myata, Sushi Art and Rosa's Thai, Cleresdyne has grown from a 2-person to an 18-person operation — and because every project requires significant material procurement before the client's final payment arrives, cash flow has always been the variable that determined how fast the business could move.

Challenge: Capital committed long before it returns

In commercial fit-out projects, the money goes out long before it comes back in. On a typical project, Cleresdyne commits up to 90% of the project value in material procurement before the final payment is in sight. Clients pay 50% upfront, and the rest only arrives after delivery, installation and sign-off. That gap can stretch to two to three months, and with multiple projects running at the same time, a significant portion of working capital sits locked in receivables at any given point.

The problem was not clients failing to pay. It was timing. And the traditional financing options available were too slow and too cumbersome to bridge a gap that moved as fast as Cleresdyne's project cycles did.

Solution: Invoice discounting that matched the pace of Cleresdyne’s project cycle

For Suhail Rasheed, the founder of Cleresdyne, Comfi emerged as the first solution that actually matched how Cleresdyne operated. The onboarding process was simple and quick, with funding decision in minutes, and funds into their bank account within 24 hours of invoice upload. 

Unlike their experience with traditional lenders, communication with Comfi was seamless. The support team is accessible via WhatsApp and email, typically responds within an hour, and the platform allows payment extensions to be managed entirely through the portal, eliminating the need for phone calls and back and forth.

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“Traditionally, unlocking capital meant long waits and a lot of uncertainty. Comfi flipped that. Approvals and money in account on the same day with responsive support. That kind of speed is what keeps SMEs growing.”

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Suhail Rasheed

Founder, Cleresdyne

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Impact: Growth no longer capped by cash on hand

With funding available on demand against its invoices, Capitex no longer has to size a new mandate around its bank balance or hold a buffer against slow-paying clients. Tyler estimates the business can now take on as much as 200% more capacity than before, since every new engagement can move forward on its own merits, rather than being limited by how much risk the business could absorb upfront.

The timing proved critical. The new payroll rule took effect just as Capitex was onboarding with Comfi, sparing the business from what Tyler describes as a potentially catastrophic situation. What could have been a crisis instead passed without disruption, freeing Capitex to focus on winning and staffing new mandates.

Tyler notes that the same structural cash-flow gap exists for any company that places specialist, contracted staff with client organizations through third-party employment arrangements, across sectors from pharmaceuticals to financial services to insurance, and that smaller, boutique firms in particular struggle to compete with larger players who can self-fund. He sees a clear opportunity for Comfi to support more businesses built the way Capitex is.