From cash locked in projects to confident growth, how Cleresdyne keeps building with Comfi

About Cleresdyne: Commercial kitchen design and build, engineered for hospitality

Cleresdyne designs and builds commercial kitchens for restaurants, hotels and hospitality establishments across the UAE, with a focus on the casual dining and quick service segments.

Founded in 2015, the business approaches every project as an engineering challenge rather than a commodity sale, starting from a blank space and designing the system around the client's specific output needs.

With a portfolio that includes names like Nando’s, Myata, Sushi Art and Rosa's Thai, Cleresdyne has grown from a 2-person to an 18-person operation — and because every project requires significant material procurement before the client's final payment arrives, cash flow has always been the variable that determined how fast the business could move.

Challenge: Capital committed long before it returns

In commercial fit-out projects, the money goes out long before it comes back in. On a typical project, Cleresdyne commits up to 90% of the project value in material procurement before the final payment is in sight. Clients pay 50% upfront, and the rest only arrives after delivery, installation and sign-off. That gap can stretch to two to three months, and with multiple projects running at the same time, a significant portion of working capital sits locked in receivables at any given point.

The problem was not clients failing to pay. It was timing. And the traditional financing options available were too slow and too cumbersome to bridge a gap that moved as fast as Cleresdyne's project cycles did.

Solution: Invoice discounting that matched the pace of Cleresdyne’s project cycle

For Suhail Rasheed, the founder of Cleresdyne, Comfi emerged as the first solution that actually matched how Cleresdyne operated. The onboarding process was simple and quick, with funding decision in minutes, and funds into their bank account within 24 hours of invoice upload. 

Unlike their experience with traditional lenders, communication with Comfi was seamless. The support team is accessible via WhatsApp and email, typically responds within an hour, and the platform allows payment extensions to be managed entirely through the portal, eliminating the need for phone calls and back and forth.

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“Unlike traditional financing, which involved long waits and uncertainty, Comfi offers same-day approvals, funds in your account, and responsive support. That speed keeps SMEs growing.”

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Suhail Rasheed

Founder, Cleresdyne

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Impact: Growth no longer capped by cash on hand

The immediate effect was operational stability. With payments that used to arrive two months after project completion now accessible within a day of invoicing, Cleresdyne closed the gap that had previously left the team stretched between project cycles. Salaries go out on the first of every month. Procurement for the next project starts sooner. The rolling cash cycle that the business depends on now moves faster.

The longer-term impact is strategic. Cleresdyne has been able to take on clients with longer payment terms that it would previously have had to turn down, because waiting 90 days for payment is no longer a risk the business cannot absorb. That opens an entirely new segment of prospective clients. Suhail estimates that Comfi has unlocked about 30% of Cleresdyne's working capital requirement, freeing capital that would otherwise be frozen in receivables.

The projects on the board now include some of the most ambitious the team has taken on. The next ten years, Suhail says, are already in motion, with Comfi being a key part of how Cleresdyne plans to get there.