We are Comfi

We are reshaping the B2B payments landscape by offering solutions that empower any B2B company to scale rapidly and securely

Comfi in numbers

2023

Founded

800+

Customers

50+

Team members

5000+

Deals financed

Our story

Founded in 2023, Comfi has built a network of over 800 businesses, financing 5,000+ deals across industries like F&B, healthcare, automotive, showing our commitment to supply chain industries.

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Three icons labeled Easy with a check mark, Fast with a lightning bolt, and Reliable with a smiling face.

Our mission

Comfi's mission is to build a financially healthier generation of supply chain businesses by democratizing and simplifying B2B payments.

Why SME's love Comfi

Real stories of faster growth and stronger cash flow

With Comfi, we take on large projects confidently

Cash flow used to hold us back from scaling media buying budgets or hiring influencers for big projects. With Comfi, we take them on confidently, generate revenue, and settle later.

Mina Rafat

Head of Sales at Clicktap Digital

Our cash flow has never been smoother!

With no more worries about delayed payments, we can focus on growing our business and ensuring timely payments to our suppliers.

Anamika Hans

Co-founder and COO at Bevarabia

The partnership with Comfi marks a groundbreaking development for us

With Comfi powering our transactions, we’ve exponentially grown our deals, establishing ourselves as the top choice for dealers in the auto auction industry.

Kara Pearse

Business Development Manager at Parklane Motors

We are no longer offering any new credit terms unless it goes through Comfi

It’s cost effective to maintain credit business, as they take away all the risk and collection headaches away.”

Rohit Thomas

CEO and Founder at RF Technologies

Comfi ensures upfront payments don’t slow us down

Before Comfi, we turned down bigger campaigns because we couldn’t cover upfront supplier payments. Now we take them on, execute, then settle with Comfi stress-free.

Rukshini Fernando

Co-founder and CEO at GCC Real Estate

Check Limit

Comfi in action

Comfi has partnered with Instacar Buyers, a car trading platform in the UAE

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Comfi team joined by their most attentive mentor Colin at 500 Sanabil Program in Saudi

Four men standing side by side indoors, three wearing conference badges and two holding smartphones.

Comfi has partnered with KMTE, a major meat supplier in the UAE

Two men in white shirts sitting at a table, one signing a document, with Al Karama Meat Trading LLC and Comfi logos on the backdrop.

Comfi team introducing the platform to one of the largest medical supplies company Medikabaazar

Comfi regularly visits B2B events to stay ahead of trends and built networking

Group of six men in business attire engaged in conversation at a professional event with booths and banners in the background.

Amal, co-founder at Comfi, and Mohammed, portfolio manager at 500 Global sharing a bright moment together at the Demo Day

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Comfi regularly visits B2B events to stay ahead of trends and built networking

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Comfi partnering with largest lubricant oil supplier in UAE - Lubrex

Four men sitting together in an office setting, smiling at the camera, with a notebook and laptop on the table in front of them.

Capturing a lively moment from the Demo Day, cultivating the new B2B payment culture

Two men engaged in conversation at an event, one wearing traditional Middle Eastern attire and the other in a white shirt, with a group of people in the background.

Our values

We’re one team

To go far, we must go together. At Comfi, we rely on each other for input and guidance, using open channels and documents to keep everyone informed.

Amp it up

Act fast. Respond today, not tomorrow. We make decisions with enough information, prioritize high-impact projects, and choose simple, shippable solutions over perfection.

We win = customers win

Comfi succeeds when our customers do. We involve clients in every decision, obsess over their success, and expect our teammates to prioritize their interests.