About Auriga Consultants: A turnkey partner for hospitality growth and transformation

Founded in 2015, Auriga Consultants was built on the vision of Priya Jaganathan, a hospitality professional with over three decades of global experience across hotels and F&B environments. Driven by a genuine passion for the industry, she set out to create a company that could bring together strategy, design, and operations into one seamless offering. Today, the company offers end-to-end services across hospitality operations, including feasibility studies, concept development, pre-opening support, design coordination, fit-outs, and post-opening services such as HR, finance, and operations.

With a team of around 80 professionals, Auriga has delivered projects across hotels, restaurants, wellness spaces, and commercial environments. Their integrated model spans consultancy, fit-out, and turnkey management, enabling them to support clients across the full lifecycle of hospitality ventures. Their recent venture is Truss Cloud Kitchens.

Challenge: Cash flow strain driven by market volatility and a commitment to supporting business partners

Auriga operates in a project-based environment serving the hospitality sector, where timelines are shaped by a range of external variables. Macroeconomic shifts, regulatory approvals, and client-side operational pressures can influence invoicing cycles and cash flow predictability factors largely beyond the control of any single party in the value chain.

During the market disruptions that started in March 2026, including geopolitical tensions and logistical challenges, these pressures intensified. While revenues remained stable, rising costs and delayed payments impacted profitability and working capital.

At one stage, Auriga experienced up to 50% disruption in cash flow, a reflection of the broader macroeconomic environment as well as Auriga’s deliberate ethos of standing by its clients including Homegrown businesses and SMEs during uncertain times, prioritizing continuity of partnership over the immediate pressure of collections.

Solution: Reliable working capital through Comfi’s invoice discounting 

Auriga partnered with Comfi to bridge short-term cash flow gaps arising from market-driven payment cycles and the company’s commitment to remaining a flexible, supportive partner to its clients during periods of uncertainty.

Comfi’s seamless onboarding, quick response times, and straightforward process stood out to the Auriga’s leadership compared to traditional business capital options.

This enabled Auriga to:

• Continue executing new and existing projects
• Maintain operational momentum during uncertain periods
• Support multiple business verticals including consultancy, fit-out, turnkey projects and other portfolio of investments.
• Navigate cost pressures without slowing down growth
• Access funds quickly without complex processes

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“When the market moves in unexpected directions, cash flow feels it first. We believe in standing by our clients and the businesses we work with, even when timelines shift. Comfi gave us the confidence to do exactly that, to keep moving forward without compromising our commitments or our growth.”

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Priya Jaganathan

Founder & Managing Director, Auriga Consultants

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Impact: Greater resilience, stronger planning, and smoother growth execution

Instead of slowing down during disruptions, Auriga stayed active with Comfi’s business capital solutions, enabling them to take on projects like hotel renovations that aligned well with seasonal slowdowns in the industry.

Key outcomes included:

• Stabilized cash flow during periods of disruption
• Continued project execution
• 100% satisfaction rate
• Improved ability to manage cost pressures
• Greater confidence in scaling operations
• Reduced dependency on slower, traditional financing channels

Auriga’s diversified model across consultancy, fit-out, and finance management allowed revenue streams to complement each other, creating internal balance during uneven project cycles. With Comfi’s support, the business was able to maintain continuity across its core divisions while staying operationally steady.

Having navigated major market disruptions including COVID-19 and regional geopolitical shifts, Auriga continues to focus on scaling its hospitality turnkey services across the UAE and beyond.

With a resilient operating model and access to flexible working capital through Comfi, the company is well-positioned to pursue new opportunities in the hospitality sector.

Comfi remains a trusted financial partner, supporting Auriga in staying agile, responsive, and execution-ready as it continues to grow.

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