Effective Marketing Campaigns for B2B SaaS in 2023

Dec 13, 2022 · by Alisher Akbarov
Effective Marketing Campaigns for B2B SaaS in 2023

In today’s data-driven world, it has become a trend for B2B SaaS businesses to get attention, drive a purchase, and shift people’s impression of a brand or company through a variety of marketing campaigns. In today’s article, we will talk about our picks of the most effective marketing campaigns in the B2B SaaS field.

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SEO Campaigns

We all know that SEO is all about analysis and audits on existing assets and identifying potential technical SEO upgrades. But don’t be afraid to get creative with SEO. Here is a perfect example.

Zendesk is a cloud-based platform that provides ticketing self-service options and a large number of other customer service features. In fall 2013, the company noticed that people kept using the keywords “Zendesk alternative” in search for other Zendesk-like platforms. Seeing the traffic that goes to their competitors from keywords “Zendesk alternatives” and wishing the users would reconsider Zendesk, the company came up with an amazing idea. They created a website for a fictional alternative-rock band called Zendesk Alternative. This idea is brilliant in terms of SEO: today the highest non-advertised website that you see in Google Search for Zendesk competitors takes you back to Zendesk.

Referral Campaigns

Referral programs are a reliable way to get inactive users to engage with your product again, and even get new users. You will use your own customer base to grow your business, which will make customers trust your product even more. Word-of-mouth is every marketer’s goal. When a person tells their friend how good your product is, it is priceless. 

Look at Zoho. Zoho is a great suite of software to run businesses, and their Mail Referral Program allows you to refer other users and obtain five additional user licenses for your business and the recommended company. 

Another example is Dropbox, a file-hosting service. They found a great way of enabling word-of-mouth – Dropbox used incentives. It would give out a 500MB increase in storage to both you and the person you brought to join. Dropbox also simplified the referral process, so you don’t have to take any extra steps to get your incentive. 

Content Marketing Campaigns

Marketers put most of their focus on content, due to the importance of quality content for reaching business goals. Content marketing is not just a simple marketing strategy and its results are often hard to calculate.

Nevertheless, HubSpot is one of the companies that has obviously succeeded in content marketing campaigns. HubSpot is an inbound marketing platform whose marketing blog is known for being comprehensive and well-researched. Covering all marketing-related topics, HubSpot blog is a go-to source for marketers and PRs. 

Also, check Wistia, a video hosting platform made for B2B marketers, for inspiration. Their most famous content marketing campaign is a documentary video series called ‘One, Ten, One Hundred’. In it, they challenged a video production agency to create three ads for one of Wistia’s products, SoapBox, each with different budgets: $1,000, $10,000, and $100,000.  This campaign skyrocketed brand and product awareness. 

Customer Experience Campaigns

Customer experience works well in business in two ways. The first one is enhancing customer experience to grow your customer base. The second way is showcasing customer testimonials and success stories.

Customer experience works well in business in two ways. The first one is: Enhance customer experience to grow your customer base.

Thanks to quality customer experience, it has thrived and grown from 15,000 users at the start of 2014 to 18 million currently.  Slack has created a great network by allowing developers to build applications and bots tied to their software. This proved to be a brilliant idea, as Slack got exposure from 3rd party software regularly without spending any effort to gain the audience.

The second way of applying customer experience to your campaign is by showcasing customer testimonials and success stories. It is a simple yet effective way to prove your trustworthiness. Develop an outstanding reputation by making your customer testimonials and case studies easily visible on your website.

Do it like Avontus did it. Avontus is a scaffolding software company that allows users to design accurate scaffold structures. The company highlights key customer success stories and customer testimonials on its website and also features all the powerful capabilities of its software. 

Comfi Marketing Campaigns

Comfi is a Buy Now Pay Later service. With Comfi your customers can split annual payments into 12 interest-free tranches over 12 months, while Comfi pays you the whole sum upfront within 7 days, increasing your revenue instantly. Comfi is perfectly integrated into your payment software as a payment method.

By doing your campaign with Comfi, you have another marketing leverage no matter what kind of campaign you are developing. Now your marketing and sales teams have something more to offer your customers. Enhance the customer experience by allowing your users to pay monthly for annual subscriptions. Offer them an incentive such as an annual plan discount, and turn your prospect into a user. Offering your users a unique experience will attract customers and your marketing campaign will be chart-topping. Users will enjoy the experience, refer other people to you, and stay with you for the long haul.

Develop an Effective Marketing Campaign

There are many types of marketing campaigns nowadays that you can choose from to boost your business and attract clients. Plan your campaign well, think out of the box, use your weak sides as much as your strong sides to do an extraordinary campaign that will become our top pick in a future article. Remember to incorporate Comfi as a payment method to make your campaign even more successful.

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Amal Abdullaev

Co-founder at Comfi

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Alisher Akbarov

Alisher Akbarov

Co-founder, COO

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