Sell with Comfi as a BNPL Payment Method

Dec 30, 2022 · by Amal Abdullaev
Sell with Comfi as a BNPL Payment Method

How to increase the average bill value per customer for SaaS (Software as a Service) startups while not sacrificing the number of clients?

Over the past few years, the Buy Now, Pay Later (BNPL) payment method has become one of the most efficient ways to do so. Customers prefer it over loans and traditional credit cards for convenience and view BNPL as a ‘newer, cooler layaway.’

Comfi is a modern BNPL payment method designed for SaaS companies with fixed yearly subscriptions.

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How it works

Comfi offers two BNPL payment tools:

  1. Additional payment method integrated to a checkout
  2. Payment links your sales team can generate using our dashboard

When the payment is completed, Comfi pays the merchant in full. The buyer pays us back in a series of installments.

Comfi is responsible for collections and takes most of the credit risks. This method allows your customers to split their payments into 4 or 12 interest-free tranches over 4 or 12 months.

Why choose Comfi?

Because it is built for founders by founders.

Comfi is a modern B2B (Business-to-Business) SaaS solution designed specifically for subscription-based services. We are the first and only to recognize that payments for such services should not be realized in the same way as traditional one-time purchases are.

We help early-stage startups, small, and mature businesses scale up, grow revenue and drive conversion rates.


Let’s say the annual subscription to your service costs $5,000. Some of your potential customers cannot afford to pay the whole sum at once. In this case, they can either leave, postpone the purchase or pay for only 1–2 months. This usually leads to customer turnover and revenue loss in the long run.

With Comfi, your customers will have another option — to split the annual subscription cost and purchase without wasting time on hesitation or saving. With our help, your new customers will be able to immediately enjoy your services and also benefit from the discounts for choosing annual subscriptions.

Besides, there are even more reasons to choose Comfi:

· Safety

Comfi takes significant credit risks and collections upon itself. We partner with banks and offer your customers higher limits and acceptance rates.

· Any location

We support businesses from all over the world if their clients are Stripe users or have bank accounts in Europe or the US.

· Upgraded customer experience

Comfi integrates seamlessly into your sales process. We offer flexible payments and the opportunity to sell annual subscriptions to your customers. Everything to reduce churn rate and increase your customers’ buying power.

· Transparency

Customers receive full visibility through our dashboards. It allows them to easily manage purchases and follow transaction history with 24/7 access to customer service support.

· Promotion

Comfi takes care of marketing. We provide you with a marketing toolkit to set up the banners, email marketing and newsletters and push notifications to let you communicate with your clients via your app.

Why partnering up with Comfi now?

Both your new and old customers can enjoy the benefits of using our services.

1. We will help your current subscribers get from monthly to annual plans and save them money.

2. We will help you tell your new users about us and purchase the annual subscriptions by choosing to pay through us.

Results the vendors choosing to work with Comfi can expect: grow their customer LTV (on average by 32%) and double your annual plan sales. Don’t delay your growth and contact us today!

Founder note

We were once a small SaaS startup struggling to pay upfront for all the annual subscriptions, hosting, API providers, etc.

That’s why we founded Comfi — to help such SaaS startups have everything we wish we had before when they choose to pay through our B2B BNPL payment method.

By doing that, we also help SaaS vendors increase revenue and make their customers love you for the unique experience they are now able to offer.

We know what you need and we are ready to provide it for your satisfaction and your customers’ happiness.

Ready to join Comfi? Book a meeting with our team!

Let’s talk your revenue together
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Amal Abdullaev

Co-founder at Comfi

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Amal Abdullaev

Amal Abdullaev

Co-founder, Head of Sales

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